Posts Tagged ‘values’

It is good to be back.

I would love see more people smash the barriers to convention and reason. When I say madness I in now way want to disparage or mock the individuals that suffer with mental illness. This is about taking risks, breaking conventions, disrupting assumptions, and playing in territories that no-one else has.

Is the benefit of design thinking the ability to apply the process to a business problem, or is it the license for a slightly off the wall perspective that actually contributes to success?

The definition of madness that I think is so applicable to this discipline is ‘unrestrained excitement’ and the idea of  craziness – being rash or foolish. I also think in terms of being tangential or taking odd leaps of thought.

What if we surrounded ourselves with people that had a habit of saying “You’re crazy” because the ideas that were being created were really pushing the edge.

Is there a way to instill the essence of madness into the culture of an organization. Is there a way to be comfortable with seemingly contradictory concepts, or to be able to believe in the impossible, or to see what others do not.

A little madness is being able to imagine the unknown, to find inspiration for a marketing experience in the midst of a piece of modern art. What does the art say to you? What does the art express about the human condition? How did it move you? I think the entire Tate collection should be required viewing by any new strategist. When I think about the siloed state of education and the lack of exposure people have to wildly variant stimuli it really saddens me.

Of course, in our business environment we do need to have a way to control the madness to deliver a solution. Can it be harnessed? In the face of a wicked problem is it foolish to try and be defined? Or is it better to be wildly irrational with the hope that the outlying ideas will be the winners? Can we even hope to understand the market we deliver in? Is it arrogant to believe that we can understand something driven by the subconscious minds of other humans?

If you settle in a rut, you are unable to move out of the way if something is coming at you head on. If you are back and forth on the road, you can always find the open space.

At a recent talk by Jane Fulton Suri I saw several ideas that clearly stated some of the thinking we need to include to wrestle this problem to the ground. But one really stood out as one of the most important. We should all be asking ourselves the following:

What skills, methods and values are common across all disciplines?

It seems reasonable, and almost common sense. But what I liked about it was the inclusion of values in the equation. All too often any exercise that attempts to do what we need to do focuses the majority of its effort on skills and methods. The human element expressed through values is often too unquantifiable for process minded individuals to want to tackle.

We need to stop looking at it from a task, skill or “this is our sandbox” mentality. Communicating common values can create bridges in understanding and can ease the pain of changing a frame of reference. Common values transcend process, role, title, agency, and frame the goal in terms of “What does this mean to me?”.