Reality check

Forget the buzz titles. The backlash against ‘social media experts’ has been growing. And rightfully so. Here is a great post from @adamsinger that does a good job of putting it in perspective.

The new world of marketing stragtegy needs to be driven by clear headed realism. We preach to our clients at length about credibility, transparency and honesty when relating with consumers. We should follow our own advice.

Advertisements



    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s



%d bloggers like this: