Evolution rocks. I am currently working on a project that is adapting to the needs of the community on the fly. Direct feedback from the highly engaged members of the community results in real-time changes to the experience. It is fascinating to watch.

This brings me to a thought space that I have been exploring recently. By redefining failure, adaptation, response, and planning, can you create a new planning and design philosophy that aims for structured incompleteness as a starting point?

I can see the thinking behind this being a combo of lean management, agile methodologies, incomplete design theory, and whole lotta guts. It means building that framework around which the community creates the next version. It means prototype, test and learn. This is happening in the case of Twitter, sites that are in constant Beta, and sites that crowdsource design, but is there a documented repeatable way to approach it? I know there are people out there doing it.

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  1. 1 Heresy « Marketing Strategy’s Wicked Problem

    [...] evolution, and a bare framework upon which the consumer builds the experience? Further to my post on incomplete design, I wonder if we can pare back the industry process baggage known as branding and be better [...]




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